Global Context Advertising Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 105

Report ID: 3654

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
In 2018, the global Context Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Context Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Context Advertising development in United States, Europe and China.

The key players covered in this study
Act-on Software
Adobe Systems
Amazon.com
Amobee (Subsidiary of Singapore Telecommunications)
AOL
Facebook
Flurry (Yahoo's Developer Network)
Flytxt
Google
IAC
Infolinks
Inmobi
Marketo
Media.net (Acquired by Beijing Miteno Communication Technology)
Microsoft
Millennial Media
Sap
Simplycast
Twitter
Yahoo

Market segment by Type, the product can be split into
Activity-based Advertising
Location-based Advertising
Others

Market segment by Application, split into
Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Context Advertising status, future forecast, growth opportunity, key market and key players.
To present the Context Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Context Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Context Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Activity-based Advertising
1.4.3 Location-based Advertising
1.4.4 Others
1.5 Market by Application
1.5.1 Global Context Advertising Market Share by Application (2014-2025)
1.5.2 Consumer Goods, Retail, and Restaurants
1.5.3 Telecom and IT
1.5.4 Banking, Financial Services, and Insurance (BFSI)
1.5.5 Media and Entertainment
1.5.6 Travel, Transportation, and Automobile
1.5.7 Healthcare
1.5.8 Academia and Government
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Context Advertising Market Size
2.2 Context Advertising Growth Trends by Regions
2.2.1 Context Advertising Market Size by Regions (2014-2025)
2.2.2 Context Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Context Advertising Market Size by Manufacturers
3.1.1 Global Context Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global Context Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Context Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Context Advertising Key Players Head office and Area Served
3.3 Key Players Context Advertising Product/Solution/Service
3.4 Date of Enter into Context Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Context Advertising Market Size by Type (2014-2019)
4.2 Global Context Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States Context Advertising Market Size (2014-2019)
5.2 Context Advertising Key Players in United States
5.3 United States Context Advertising Market Size by Type
5.4 United States Context Advertising Market Size by Application

6 Europe
6.1 Europe Context Advertising Market Size (2014-2019)
6.2 Context Advertising Key Players in Europe
6.3 Europe Context Advertising Market Size by Type
6.4 Europe Context Advertising Market Size by Application

7 China
7.1 China Context Advertising Market Size (2014-2019)
7.2 Context Advertising Key Players in China
7.3 China Context Advertising Market Size by Type
7.4 China Context Advertising Market Size by Application

8 Japan
8.1 Japan Context Advertising Market Size (2014-2019)
8.2 Context Advertising Key Players in Japan
8.3 Japan Context Advertising Market Size by Type
8.4 Japan Context Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Context Advertising Market Size (2014-2019)
9.2 Context Advertising Key Players in Southeast Asia
9.3 Southeast Asia Context Advertising Market Size by Type
9.4 Southeast Asia Context Advertising Market Size by Application

10 India
10.1 India Context Advertising Market Size (2014-2019)
10.2 Context Advertising Key Players in India
10.3 India Context Advertising Market Size by Type
10.4 India Context Advertising Market Size by Application

11 Central & South America
11.1 Central & South America Context Advertising Market Size (2014-2019)
11.2 Context Advertising Key Players in Central & South America
11.3 Central & South America Context Advertising Market Size by Type
11.4 Central & South America Context Advertising Market Size by Application

12 International Players Profiles
12.1 Act-on Software
12.1.1 Act-on Software Company Details
12.1.2 Company Description and Business Overview
12.1.3 Context Advertising Introduction
12.1.4 Act-on Software Revenue in Context Advertising Business (2014-2019)
12.1.5 Act-on Software Recent Development
12.2 Adobe Systems
12.2.1 Adobe Systems Company Details
12.2.2 Company Description and Business Overview
12.2.3 Context Advertising Introduction
12.2.4 Adobe Systems Revenue in Context Advertising Business (2014-2019)
12.2.5 Adobe Systems Recent Development
12.3 Amazon.com
12.3.1 Amazon.com Company Details
12.3.2 Company Description and Business Overview
12.3.3 Context Advertising Introduction
12.3.4 Amazon.com Revenue in Context Advertising Business (2014-2019)
12.3.5 Amazon.com Recent Development
12.4 Amobee (Subsidiary of Singapore Telecommunications)
12.4.1 Amobee (Subsidiary of Singapore Telecommunications) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Context Advertising Introduction
12.4.4 Amobee (Subsidiary of Singapore Telecommunications) Revenue in Context Advertising Business (2014-2019)
12.4.5 Amobee (Subsidiary of Singapore Telecommunications) Recent Development
12.5 AOL
12.5.1 AOL Company Details
12.5.2 Company Description and Business Overview
12.5.3 Context Advertising Introduction
12.5.4 AOL Revenue in Context Advertising Business (2014-2019)
12.5.5 AOL Recent Development
12.6 Facebook
12.6.1 Facebook Company Details
12.6.2 Company Description and Business Overview
12.6.3 Context Advertising Introduction
12.6.4 Facebook Revenue in Context Advertising Business (2014-2019)
12.6.5 Facebook Recent Development
12.7 Flurry (Yahoo's Developer Network)
12.7.1 Flurry (Yahoo's Developer Network) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Context Advertising Introduction
12.7.4 Flurry (Yahoo's Developer Network) Revenue in Context Advertising Business (2014-2019)
12.7.5 Flurry (Yahoo's Developer Network) Recent Development
12.8 Flytxt
12.8.1 Flytxt Company Details
12.8.2 Company Description and Business Overview
12.8.3 Context Advertising Introduction
12.8.4 Flytxt Revenue in Context Advertising Business (2014-2019)
12.8.5 Flytxt Recent Development
12.9 Google
12.9.1 Google Company Details
12.9.2 Company Description and Business Overview
12.9.3 Context Advertising Introduction
12.9.4 Google Revenue in Context Advertising Business (2014-2019)
12.9.5 Google Recent Development
12.10 IAC
12.10.1 IAC Company Details
12.10.2 Company Description and Business Overview
12.10.3 Context Advertising Introduction
12.10.4 IAC Revenue in Context Advertising Business (2014-2019)
12.10.5 IAC Recent Development
12.11 Infolinks
12.12 Inmobi
12.13 Marketo
12.14 Media.net (Acquired by Beijing Miteno Communication Technology)
12.15 Microsoft
12.16 Millennial Media
12.17 Sap
12.18 Simplycast
12.19 Twitter
12.20 Yahoo

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details