Global Contextual Advertising Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 106

Report ID: 3442

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
In 2018, the global Contextual Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Contextual Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Contextual Advertising development in United States, Europe and China.

The key players covered in this study
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media

Market segment by Type, the product can be split into
Activity-based Advertising
Location-based Advertising
Others

Market segment by Application, split into
Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Contextual Advertising status, future forecast, growth opportunity, key market and key players.
To present the Contextual Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Contextual Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Contextual Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Activity-based Advertising
1.4.3 Location-based Advertising
1.4.4 Others
1.5 Market by Application
1.5.1 Global Contextual Advertising Market Share by Application (2014-2025)
1.5.2 Consumer Goods, Retail, and Restaurants
1.5.3 Telecom and IT
1.5.4 Banking, Financial Services, and Insurance (BFSI)
1.5.5 Media and Entertainment
1.5.6 Travel, Transportation, and Automobile
1.5.7 Healthcare
1.5.8 Academia and Government
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Contextual Advertising Market Size
2.2 Contextual Advertising Growth Trends by Regions
2.2.1 Contextual Advertising Market Size by Regions (2014-2025)
2.2.2 Contextual Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Contextual Advertising Market Size by Manufacturers
3.1.1 Global Contextual Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global Contextual Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Contextual Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Contextual Advertising Key Players Head office and Area Served
3.3 Key Players Contextual Advertising Product/Solution/Service
3.4 Date of Enter into Contextual Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Contextual Advertising Market Size by Type (2014-2019)
4.2 Global Contextual Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States Contextual Advertising Market Size (2014-2019)
5.2 Contextual Advertising Key Players in United States
5.3 United States Contextual Advertising Market Size by Type
5.4 United States Contextual Advertising Market Size by Application

6 Europe
6.1 Europe Contextual Advertising Market Size (2014-2019)
6.2 Contextual Advertising Key Players in Europe
6.3 Europe Contextual Advertising Market Size by Type
6.4 Europe Contextual Advertising Market Size by Application

7 China
7.1 China Contextual Advertising Market Size (2014-2019)
7.2 Contextual Advertising Key Players in China
7.3 China Contextual Advertising Market Size by Type
7.4 China Contextual Advertising Market Size by Application

8 Japan
8.1 Japan Contextual Advertising Market Size (2014-2019)
8.2 Contextual Advertising Key Players in Japan
8.3 Japan Contextual Advertising Market Size by Type
8.4 Japan Contextual Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Contextual Advertising Market Size (2014-2019)
9.2 Contextual Advertising Key Players in Southeast Asia
9.3 Southeast Asia Contextual Advertising Market Size by Type
9.4 Southeast Asia Contextual Advertising Market Size by Application

10 India
10.1 India Contextual Advertising Market Size (2014-2019)
10.2 Contextual Advertising Key Players in India
10.3 India Contextual Advertising Market Size by Type
10.4 India Contextual Advertising Market Size by Application

11 Central & South America
11.1 Central & South America Contextual Advertising Market Size (2014-2019)
11.2 Contextual Advertising Key Players in Central & South America
11.3 Central & South America Contextual Advertising Market Size by Type
11.4 Central & South America Contextual Advertising Market Size by Application

12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Contextual Advertising Introduction
12.1.4 Google Revenue in Contextual Advertising Business (2014-2019)
12.1.5 Google Recent Development
12.2 Beijing Miteno Communication Technology
12.2.1 Beijing Miteno Communication Technology Company Details
12.2.2 Company Description and Business Overview
12.2.3 Contextual Advertising Introduction
12.2.4 Beijing Miteno Communication Technology Revenue in Contextual Advertising Business (2014-2019)
12.2.5 Beijing Miteno Communication Technology Recent Development
12.3 Facebook
12.3.1 Facebook Company Details
12.3.2 Company Description and Business Overview
12.3.3 Contextual Advertising Introduction
12.3.4 Facebook Revenue in Contextual Advertising Business (2014-2019)
12.3.5 Facebook Recent Development
12.4 Microsoft
12.4.1 Microsoft Company Details
12.4.2 Company Description and Business Overview
12.4.3 Contextual Advertising Introduction
12.4.4 Microsoft Revenue in Contextual Advertising Business (2014-2019)
12.4.5 Microsoft Recent Development
12.5 Amazon
12.5.1 Amazon Company Details
12.5.2 Company Description and Business Overview
12.5.3 Contextual Advertising Introduction
12.5.4 Amazon Revenue in Contextual Advertising Business (2014-2019)
12.5.5 Amazon Recent Development
12.6 Aol
12.6.1 Aol Company Details
12.6.2 Company Description and Business Overview
12.6.3 Contextual Advertising Introduction
12.6.4 Aol Revenue in Contextual Advertising Business (2014-2019)
12.6.5 Aol Recent Development
12.7 Yahoo
12.7.1 Yahoo Company Details
12.7.2 Company Description and Business Overview
12.7.3 Contextual Advertising Introduction
12.7.4 Yahoo Revenue in Contextual Advertising Business (2014-2019)
12.7.5 Yahoo Recent Development
12.8 Twitter
12.8.1 Twitter Company Details
12.8.2 Company Description and Business Overview
12.8.3 Contextual Advertising Introduction
12.8.4 Twitter Revenue in Contextual Advertising Business (2014-2019)
12.8.5 Twitter Recent Development
12.9 IAC
12.9.1 IAC Company Details
12.9.2 Company Description and Business Overview
12.9.3 Contextual Advertising Introduction
12.9.4 IAC Revenue in Contextual Advertising Business (2014-2019)
12.9.5 IAC Recent Development
12.10 Amobee
12.10.1 Amobee Company Details
12.10.2 Company Description and Business Overview
12.10.3 Contextual Advertising Introduction
12.10.4 Amobee Revenue in Contextual Advertising Business (2014-2019)
12.10.5 Amobee Recent Development
12.11 Act-On Software
12.12 Simplycast
12.13 Inmobi
12.14 Flytxt
12.15 Infolinks
12.16 Adobe Systems
12.17 Sap
12.18 Marketo
12.19 Millennial Media

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details