Global Digital Marketing Market Size, Status and Forecast 2019-2025

Published On: Jun 2019

Format: PDF

Publisher: QY Research

Pages: 91

Report ID: 1152

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
In 2018, the global Digital Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Digital Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Marketing development in United States, Europe and China.

The key players covered in this study
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Mood Media

Market segment by Type, the product can be split into
Online Interactive Digital Marketing
Offline Interactive Digital Marketing

Market segment by Application, split into
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Education and Government

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Digital Marketing status, future forecast, growth opportunity, key market and key players.
To present the Digital Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Digital Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Digital Marketing Market Size Growth Rate by Type (2014-2025)
1.4.2 Online Interactive Digital Marketing
1.4.3 Offline Interactive Digital Marketing
1.5 Market by Application
1.5.1 Global Digital Marketing Market Share by Application (2014-2025)
1.5.2 Retail and Consumer Goods
1.5.3 BFSI
1.5.4 IT & Telecommunication
1.5.5 Media and Entertainment
1.5.6 Travel
1.5.7 Transportation
1.5.8 Supply Chain and Logistics
1.5.9 Healthcare
1.5.10 Energy & Power and Utilities
1.5.11 Education and Government
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Digital Marketing Market Size
2.2 Digital Marketing Growth Trends by Regions
2.2.1 Digital Marketing Market Size by Regions (2014-2025)
2.2.2 Digital Marketing Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Digital Marketing Market Size by Manufacturers
3.1.1 Global Digital Marketing Revenue by Manufacturers (2014-2019)
3.1.2 Global Digital Marketing Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Digital Marketing Market Concentration Ratio (CR5 and HHI)
3.2 Digital Marketing Key Players Head office and Area Served
3.3 Key Players Digital Marketing Product/Solution/Service
3.4 Date of Enter into Digital Marketing Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Digital Marketing Market Size by Type (2014-2019)
4.2 Global Digital Marketing Market Size by Application (2014-2019)

5 United States
5.1 United States Digital Marketing Market Size (2014-2019)
5.2 Digital Marketing Key Players in United States
5.3 United States Digital Marketing Market Size by Type
5.4 United States Digital Marketing Market Size by Application

6 Europe
6.1 Europe Digital Marketing Market Size (2014-2019)
6.2 Digital Marketing Key Players in Europe
6.3 Europe Digital Marketing Market Size by Type
6.4 Europe Digital Marketing Market Size by Application

7 China
7.1 China Digital Marketing Market Size (2014-2019)
7.2 Digital Marketing Key Players in China
7.3 China Digital Marketing Market Size by Type
7.4 China Digital Marketing Market Size by Application

8 Japan
8.1 Japan Digital Marketing Market Size (2014-2019)
8.2 Digital Marketing Key Players in Japan
8.3 Japan Digital Marketing Market Size by Type
8.4 Japan Digital Marketing Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Digital Marketing Market Size (2014-2019)
9.2 Digital Marketing Key Players in Southeast Asia
9.3 Southeast Asia Digital Marketing Market Size by Type
9.4 Southeast Asia Digital Marketing Market Size by Application

10 India
10.1 India Digital Marketing Market Size (2014-2019)
10.2 Digital Marketing Key Players in India
10.3 India Digital Marketing Market Size by Type
10.4 India Digital Marketing Market Size by Application

11 Central & South America
11.1 Central & South America Digital Marketing Market Size (2014-2019)
11.2 Digital Marketing Key Players in Central & South America
11.3 Central & South America Digital Marketing Market Size by Type
11.4 Central & South America Digital Marketing Market Size by Application

12 International Players Profiles
12.1 Grey Advertising
12.1.1 Grey Advertising Company Details
12.1.2 Company Description and Business Overview
12.1.3 Digital Marketing Introduction
12.1.4 Grey Advertising Revenue in Digital Marketing Business (2014-2019)
12.1.5 Grey Advertising Recent Development
12.2 Wieden+Kennedy
12.2.1 Wieden+Kennedy Company Details
12.2.2 Company Description and Business Overview
12.2.3 Digital Marketing Introduction
12.2.4 Wieden+Kennedy Revenue in Digital Marketing Business (2014-2019)
12.2.5 Wieden+Kennedy Recent Development
12.3 Butler
12.3.1 Butler Company Details
12.3.2 Company Description and Business Overview
12.3.3 Digital Marketing Introduction
12.3.4 Butler Revenue in Digital Marketing Business (2014-2019)
12.3.5 Butler Recent Development
12.4 Shine
12.4.1 Shine Company Details
12.4.2 Company Description and Business Overview
12.4.3 Digital Marketing Introduction
12.4.4 Shine Revenue in Digital Marketing Business (2014-2019)
12.4.5 Shine Recent Development
12.5 Stern & Partners
12.5.1 Stern & Partners Company Details
12.5.2 Company Description and Business Overview
12.5.3 Digital Marketing Introduction
12.5.4 Stern & Partners Revenue in Digital Marketing Business (2014-2019)
12.5.5 Stern & Partners Recent Development
12.6 Ogilvy & Mather
12.6.1 Ogilvy & Mather Company Details
12.6.2 Company Description and Business Overview
12.6.3 Digital Marketing Introduction
12.6.4 Ogilvy & Mather Revenue in Digital Marketing Business (2014-2019)
12.6.5 Ogilvy & Mather Recent Development
12.7 BBDO
12.7.1 BBDO Company Details
12.7.2 Company Description and Business Overview
12.7.3 Digital Marketing Introduction
12.7.4 BBDO Revenue in Digital Marketing Business (2014-2019)
12.7.5 BBDO Recent Development
12.8 Crispin Porter + Bogusky
12.8.1 Crispin Porter + Bogusky Company Details
12.8.2 Company Description and Business Overview
12.8.3 Digital Marketing Introduction
12.8.4 Crispin Porter + Bogusky Revenue in Digital Marketing Business (2014-2019)
12.8.5 Crispin Porter + Bogusky Recent Development
12.9 The Martin Agency
12.9.1 The Martin Agency Company Details
12.9.2 Company Description and Business Overview
12.9.3 Digital Marketing Introduction
12.9.4 The Martin Agency Revenue in Digital Marketing Business (2014-2019)
12.9.5 The Martin Agency Recent Development
12.10 Deutsch
12.10.1 Deutsch Company Details
12.10.2 Company Description and Business Overview
12.10.3 Digital Marketing Introduction
12.10.4 Deutsch Revenue in Digital Marketing Business (2014-2019)
12.10.5 Deutsch Recent Development
12.11 Droga5
12.12 Mullen Advertising
12.13 Mood Media

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details