Global Digital Retail Marketing Market Size, Status and Forecast 2019-2025

Published On: Jun 2019

Format: PDF

Publisher: QY Research

Pages: 91

Report ID: 1134

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.
Retail advertising on the digital screens will become more popular because audiences who are traveling or at home pay more attention to these ads. Advertisers gain the interest of customers by displaying their creative advertisements using digital platforms and the combination of colors and graphics. They are also focusing on the content since the viewership of these audio-video content increases with better creativity. Innovative advertisements help in brand-recollection by imprinting a long-lasting impression on customers.
The digital retail marketing market is characterized by the presence of many large established players. The market is highly-competitive and the advertisers are increasingly competing against each other based on factors such as features, technology, display, and pricing.
In 2018, the global Digital Retail Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Digital Retail Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Retail Marketing development in United States, Europe and China.

The key players covered in this study
Edelman
Interpublic Group of Companies
Omnicom Media Group
Publicis Groupe
WPP
Havas
Pinterest
Tumblr
WE

Market segment by Type, the product can be split into
Search ads
Display ads
Social media
E-mail marketing

Market segment by Application, split into
Desktop
Mobile devices

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Digital Retail Marketing status, future forecast, growth opportunity, key market and key players.
To present the Digital Retail Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Digital Retail Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Digital Retail Marketing Market Size Growth Rate by Type (2014-2025)
1.4.2 Search ads
1.4.3 Display ads
1.4.4 Social media
1.4.5 E-mail marketing
1.5 Market by Application
1.5.1 Global Digital Retail Marketing Market Share by Application (2014-2025)
1.5.2 Desktop
1.5.3 Mobile devices
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Digital Retail Marketing Market Size
2.2 Digital Retail Marketing Growth Trends by Regions
2.2.1 Digital Retail Marketing Market Size by Regions (2014-2025)
2.2.2 Digital Retail Marketing Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Digital Retail Marketing Market Size by Manufacturers
3.1.1 Global Digital Retail Marketing Revenue by Manufacturers (2014-2019)
3.1.2 Global Digital Retail Marketing Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Digital Retail Marketing Market Concentration Ratio (CR5 and HHI)
3.2 Digital Retail Marketing Key Players Head office and Area Served
3.3 Key Players Digital Retail Marketing Product/Solution/Service
3.4 Date of Enter into Digital Retail Marketing Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Digital Retail Marketing Market Size by Type (2014-2019)
4.2 Global Digital Retail Marketing Market Size by Application (2014-2019)

5 United States
5.1 United States Digital Retail Marketing Market Size (2014-2019)
5.2 Digital Retail Marketing Key Players in United States
5.3 United States Digital Retail Marketing Market Size by Type
5.4 United States Digital Retail Marketing Market Size by Application

6 Europe
6.1 Europe Digital Retail Marketing Market Size (2014-2019)
6.2 Digital Retail Marketing Key Players in Europe
6.3 Europe Digital Retail Marketing Market Size by Type
6.4 Europe Digital Retail Marketing Market Size by Application

7 China
7.1 China Digital Retail Marketing Market Size (2014-2019)
7.2 Digital Retail Marketing Key Players in China
7.3 China Digital Retail Marketing Market Size by Type
7.4 China Digital Retail Marketing Market Size by Application

8 Japan
8.1 Japan Digital Retail Marketing Market Size (2014-2019)
8.2 Digital Retail Marketing Key Players in Japan
8.3 Japan Digital Retail Marketing Market Size by Type
8.4 Japan Digital Retail Marketing Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Digital Retail Marketing Market Size (2014-2019)
9.2 Digital Retail Marketing Key Players in Southeast Asia
9.3 Southeast Asia Digital Retail Marketing Market Size by Type
9.4 Southeast Asia Digital Retail Marketing Market Size by Application

10 India
10.1 India Digital Retail Marketing Market Size (2014-2019)
10.2 Digital Retail Marketing Key Players in India
10.3 India Digital Retail Marketing Market Size by Type
10.4 India Digital Retail Marketing Market Size by Application

11 Central & South America
11.1 Central & South America Digital Retail Marketing Market Size (2014-2019)
11.2 Digital Retail Marketing Key Players in Central & South America
11.3 Central & South America Digital Retail Marketing Market Size by Type
11.4 Central & South America Digital Retail Marketing Market Size by Application

12 International Players Profiles
12.1 Edelman
12.1.1 Edelman Company Details
12.1.2 Company Description and Business Overview
12.1.3 Digital Retail Marketing Introduction
12.1.4 Edelman Revenue in Digital Retail Marketing Business (2014-2019)
12.1.5 Edelman Recent Development
12.2 Interpublic Group of Companies
12.2.1 Interpublic Group of Companies Company Details
12.2.2 Company Description and Business Overview
12.2.3 Digital Retail Marketing Introduction
12.2.4 Interpublic Group of Companies Revenue in Digital Retail Marketing Business (2014-2019)
12.2.5 Interpublic Group of Companies Recent Development
12.3 Omnicom Media Group
12.3.1 Omnicom Media Group Company Details
12.3.2 Company Description and Business Overview
12.3.3 Digital Retail Marketing Introduction
12.3.4 Omnicom Media Group Revenue in Digital Retail Marketing Business (2014-2019)
12.3.5 Omnicom Media Group Recent Development
12.4 Publicis Groupe
12.4.1 Publicis Groupe Company Details
12.4.2 Company Description and Business Overview
12.4.3 Digital Retail Marketing Introduction
12.4.4 Publicis Groupe Revenue in Digital Retail Marketing Business (2014-2019)
12.4.5 Publicis Groupe Recent Development
12.5 WPP
12.5.1 WPP Company Details
12.5.2 Company Description and Business Overview
12.5.3 Digital Retail Marketing Introduction
12.5.4 WPP Revenue in Digital Retail Marketing Business (2014-2019)
12.5.5 WPP Recent Development
12.6 Havas
12.6.1 Havas Company Details
12.6.2 Company Description and Business Overview
12.6.3 Digital Retail Marketing Introduction
12.6.4 Havas Revenue in Digital Retail Marketing Business (2014-2019)
12.6.5 Havas Recent Development
12.7 Pinterest
12.7.1 Pinterest Company Details
12.7.2 Company Description and Business Overview
12.7.3 Digital Retail Marketing Introduction
12.7.4 Pinterest Revenue in Digital Retail Marketing Business (2014-2019)
12.7.5 Pinterest Recent Development
12.8 Tumblr
12.8.1 Tumblr Company Details
12.8.2 Company Description and Business Overview
12.8.3 Digital Retail Marketing Introduction
12.8.4 Tumblr Revenue in Digital Retail Marketing Business (2014-2019)
12.8.5 Tumblr Recent Development
12.9 WE
12.9.1 WE Company Details
12.9.2 Company Description and Business Overview
12.9.3 Digital Retail Marketing Introduction
12.9.4 WE Revenue in Digital Retail Marketing Business (2014-2019)
12.9.5 WE Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details