Global Marketing Automation Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 105

Report ID: 3761

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.

The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
In 2018, the global Marketing Automation market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Marketing Automation status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Automation development in United States, Europe and China.

The key players covered in this study
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo

Market segment by Type, the product can be split into
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others

Market segment by Application, split into
Large Enterprises
Small and Mid-sized Enterprises (SMEs)

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Marketing Automation status, future forecast, growth opportunity, key market and key players.
To present the Marketing Automation development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Marketing Automation are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Marketing Automation Market Size Growth Rate by Type (2014-2025)
1.4.2 Campaign Management
1.4.3 Email Marketing
1.4.4 Mobile Application
1.4.5 Inbound Marketing
1.4.6 Lead Nurturing and Lead Scoring
1.4.7 Reporting and Analytics
1.4.8 Social Media Marketing
1.4.9 Others
1.5 Market by Application
1.5.1 Global Marketing Automation Market Share by Application (2014-2025)
1.5.2 Large Enterprises
1.5.3 Small and Mid-sized Enterprises (SMEs)
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Marketing Automation Market Size
2.2 Marketing Automation Growth Trends by Regions
2.2.1 Marketing Automation Market Size by Regions (2014-2025)
2.2.2 Marketing Automation Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Marketing Automation Market Size by Manufacturers
3.1.1 Global Marketing Automation Revenue by Manufacturers (2014-2019)
3.1.2 Global Marketing Automation Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)
3.2 Marketing Automation Key Players Head office and Area Served
3.3 Key Players Marketing Automation Product/Solution/Service
3.4 Date of Enter into Marketing Automation Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Marketing Automation Market Size by Type (2014-2019)
4.2 Global Marketing Automation Market Size by Application (2014-2019)

5 United States
5.1 United States Marketing Automation Market Size (2014-2019)
5.2 Marketing Automation Key Players in United States
5.3 United States Marketing Automation Market Size by Type
5.4 United States Marketing Automation Market Size by Application

6 Europe
6.1 Europe Marketing Automation Market Size (2014-2019)
6.2 Marketing Automation Key Players in Europe
6.3 Europe Marketing Automation Market Size by Type
6.4 Europe Marketing Automation Market Size by Application

7 China
7.1 China Marketing Automation Market Size (2014-2019)
7.2 Marketing Automation Key Players in China
7.3 China Marketing Automation Market Size by Type
7.4 China Marketing Automation Market Size by Application

8 Japan
8.1 Japan Marketing Automation Market Size (2014-2019)
8.2 Marketing Automation Key Players in Japan
8.3 Japan Marketing Automation Market Size by Type
8.4 Japan Marketing Automation Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Marketing Automation Market Size (2014-2019)
9.2 Marketing Automation Key Players in Southeast Asia
9.3 Southeast Asia Marketing Automation Market Size by Type
9.4 Southeast Asia Marketing Automation Market Size by Application

10 India
10.1 India Marketing Automation Market Size (2014-2019)
10.2 Marketing Automation Key Players in India
10.3 India Marketing Automation Market Size by Type
10.4 India Marketing Automation Market Size by Application

11 Central & South America
11.1 Central & South America Marketing Automation Market Size (2014-2019)
11.2 Marketing Automation Key Players in Central & South America
11.3 Central & South America Marketing Automation Market Size by Type
11.4 Central & South America Marketing Automation Market Size by Application

12 International Players Profiles
12.1 HubSpot
12.1.1 HubSpot Company Details
12.1.2 Company Description and Business Overview
12.1.3 Marketing Automation Introduction
12.1.4 HubSpot Revenue in Marketing Automation Business (2014-2019)
12.1.5 HubSpot Recent Development
12.2 Marketo
12.2.1 Marketo Company Details
12.2.2 Company Description and Business Overview
12.2.3 Marketing Automation Introduction
12.2.4 Marketo Revenue in Marketing Automation Business (2014-2019)
12.2.5 Marketo Recent Development
12.3 Act-On Software
12.3.1 Act-On Software Company Details
12.3.2 Company Description and Business Overview
12.3.3 Marketing Automation Introduction
12.3.4 Act-On Software Revenue in Marketing Automation Business (2014-2019)
12.3.5 Act-On Software Recent Development
12.4 Salesforce
12.4.1 Salesforce Company Details
12.4.2 Company Description and Business Overview
12.4.3 Marketing Automation Introduction
12.4.4 Salesforce Revenue in Marketing Automation Business (2014-2019)
12.4.5 Salesforce Recent Development
12.5 Adobe Systems
12.5.1 Adobe Systems Company Details
12.5.2 Company Description and Business Overview
12.5.3 Marketing Automation Introduction
12.5.4 Adobe Systems Revenue in Marketing Automation Business (2014-2019)
12.5.5 Adobe Systems Recent Development
12.6 Oracle
12.6.1 Oracle Company Details
12.6.2 Company Description and Business Overview
12.6.3 Marketing Automation Introduction
12.6.4 Oracle Revenue in Marketing Automation Business (2014-2019)
12.6.5 Oracle Recent Development
12.7 Infusionsoft
12.7.1 Infusionsoft Company Details
12.7.2 Company Description and Business Overview
12.7.3 Marketing Automation Introduction
12.7.4 Infusionsoft Revenue in Marketing Automation Business (2014-2019)
12.7.5 Infusionsoft Recent Development
12.8 IBM
12.8.1 IBM Company Details
12.8.2 Company Description and Business Overview
12.8.3 Marketing Automation Introduction
12.8.4 IBM Revenue in Marketing Automation Business (2014-2019)
12.8.5 IBM Recent Development
12.9 Cognizant
12.9.1 Cognizant Company Details
12.9.2 Company Description and Business Overview
12.9.3 Marketing Automation Introduction
12.9.4 Cognizant Revenue in Marketing Automation Business (2014-2019)
12.9.5 Cognizant Recent Development
12.10 ETrigue
12.10.1 ETrigue Company Details
12.10.2 Company Description and Business Overview
12.10.3 Marketing Automation Introduction
12.10.4 ETrigue Revenue in Marketing Automation Business (2014-2019)
12.10.5 ETrigue Recent Development
12.11 GreenRope
12.12 Hatchbuck
12.13 IContact
12.14 LeadSquared
12.15 MarcomCentral
12.16 Salesfusion
12.17 SALESmanago
12.18 SAP
12.19 SAS Institute
12.20 SharpSpring
12.21 Aprimo

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details