Global Media Planning Software Market Size, Status and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 94

Report ID: 5297

Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
Global giant players mainly distributed in U.S. The players in U.S. have a long history and unshakable status in this field.
The key consumption markets locate at developed countries. The USA takes the market share of 42.6% in 2017, followed by Europe with 31.93%. China’s consumption market has a quicker growing speed, with a CAGR of 11.46%.
In 2018, the global Media Planning Software market size was 450 million US$ and it is expected to reach 940 million US$ by the end of 2025, with a CAGR of 9.8% during 2019-2025.

This report focuses on the global Media Planning Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Media Planning Software development in United States, Europe and China.

The key players covered in this study
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic (NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)

Market segment by Type, the product can be split into
Web-based and Cloud-based
On-premises

Market segment by Application, split into
SMBs
Large Business

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Media Planning Software status, future forecast, growth opportunity, key market and key players.
To present the Media Planning Software development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Media Planning Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Media Planning Software Market Size Growth Rate by Type (2014-2025)
1.4.2 Web-based and Cloud-based
1.4.3 On-premises
1.5 Market by Application
1.5.1 Global Media Planning Software Market Share by Application (2014-2025)
1.5.2 SMBs
1.5.3 Large Business
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Media Planning Software Market Size
2.2 Media Planning Software Growth Trends by Regions
2.2.1 Media Planning Software Market Size by Regions (2014-2025)
2.2.2 Media Planning Software Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Media Planning Software Market Size by Manufacturers
3.1.1 Global Media Planning Software Revenue by Manufacturers (2014-2019)
3.1.2 Global Media Planning Software Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Media Planning Software Market Concentration Ratio (CR5 and HHI)
3.2 Media Planning Software Key Players Head office and Area Served
3.3 Key Players Media Planning Software Product/Solution/Service
3.4 Date of Enter into Media Planning Software Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Media Planning Software Market Size by Type (2014-2019)
4.2 Global Media Planning Software Market Size by Application (2014-2019)

5 United States
5.1 United States Media Planning Software Market Size (2014-2019)
5.2 Media Planning Software Key Players in United States
5.3 United States Media Planning Software Market Size by Type
5.4 United States Media Planning Software Market Size by Application

6 Europe
6.1 Europe Media Planning Software Market Size (2014-2019)
6.2 Media Planning Software Key Players in Europe
6.3 Europe Media Planning Software Market Size by Type
6.4 Europe Media Planning Software Market Size by Application

7 China
7.1 China Media Planning Software Market Size (2014-2019)
7.2 Media Planning Software Key Players in China
7.3 China Media Planning Software Market Size by Type
7.4 China Media Planning Software Market Size by Application

8 Japan
8.1 Japan Media Planning Software Market Size (2014-2019)
8.2 Media Planning Software Key Players in Japan
8.3 Japan Media Planning Software Market Size by Type
8.4 Japan Media Planning Software Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Media Planning Software Market Size (2014-2019)
9.2 Media Planning Software Key Players in Southeast Asia
9.3 Southeast Asia Media Planning Software Market Size by Type
9.4 Southeast Asia Media Planning Software Market Size by Application

10 India
10.1 India Media Planning Software Market Size (2014-2019)
10.2 Media Planning Software Key Players in India
10.3 India Media Planning Software Market Size by Type
10.4 India Media Planning Software Market Size by Application

11 Central & South America
11.1 Central & South America Media Planning Software Market Size (2014-2019)
11.2 Media Planning Software Key Players in Central & South America
11.3 Central & South America Media Planning Software Market Size by Type
11.4 Central & South America Media Planning Software Market Size by Application

12 International Players Profiles
12.1 comScore
12.1.1 comScore Company Details
12.1.2 Company Description and Business Overview
12.1.3 Media Planning Software Introduction
12.1.4 comScore Revenue in Media Planning Software Business (2014-2019)
12.1.5 comScore Recent Development
12.2 SAP
12.2.1 SAP Company Details
12.2.2 Company Description and Business Overview
12.2.3 Media Planning Software Introduction
12.2.4 SAP Revenue in Media Planning Software Business (2014-2019)
12.2.5 SAP Recent Development
12.3 Centro
12.3.1 Centro Company Details
12.3.2 Company Description and Business Overview
12.3.3 Media Planning Software Introduction
12.3.4 Centro Revenue in Media Planning Software Business (2014-2019)
12.3.5 Centro Recent Development
12.4 Strata
12.4.1 Strata Company Details
12.4.2 Company Description and Business Overview
12.4.3 Media Planning Software Introduction
12.4.4 Strata Revenue in Media Planning Software Business (2014-2019)
12.4.5 Strata Recent Development
12.5 SQAD
12.5.1 SQAD Company Details
12.5.2 Company Description and Business Overview
12.5.3 Media Planning Software Introduction
12.5.4 SQAD Revenue in Media Planning Software Business (2014-2019)
12.5.5 SQAD Recent Development
12.6 Telmar
12.6.1 Telmar Company Details
12.6.2 Company Description and Business Overview
12.6.3 Media Planning Software Introduction
12.6.4 Telmar Revenue in Media Planning Software Business (2014-2019)
12.6.5 Telmar Recent Development
12.7 BluHorn
12.7.1 BluHorn Company Details
12.7.2 Company Description and Business Overview
12.7.3 Media Planning Software Introduction
12.7.4 BluHorn Revenue in Media Planning Software Business (2014-2019)
12.7.5 BluHorn Recent Development
12.8 Bionic (NextMark)
12.8.1 Bionic (NextMark) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Media Planning Software Introduction
12.8.4 Bionic (NextMark) Revenue in Media Planning Software Business (2014-2019)
12.8.5 Bionic (NextMark) Recent Development
12.9 Mediatool
12.9.1 Mediatool Company Details
12.9.2 Company Description and Business Overview
12.9.3 Media Planning Software Introduction
12.9.4 Mediatool Revenue in Media Planning Software Business (2014-2019)
12.9.5 Mediatool Recent Development
12.10 remags
12.10.1 remags Company Details
12.10.2 Company Description and Business Overview
12.10.3 Media Planning Software Introduction
12.10.4 remags Revenue in Media Planning Software Business (2014-2019)
12.10.5 remags Recent Development
12.11 HeyOrca
12.12 Quintiq (Dassault Systemes)

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details