Global Programmatic Advertising Market Size, Status and Forecast 2019-2025

Published On: Jun 2019

Format: PDF

Publisher: QY Research

Pages: 91

Report ID: 1957

Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.
In 2018, the global Programmatic Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Programmatic Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising development in United States, Europe and China.

The key players covered in this study
Rubicon Project (U.S.)
Adroll (U.S.)
Adobe Marketing Cloud (U.S.)
DoubleClick (U.S.)
Choozle (U.S.)
AdReady (U.S.)
DataXu (U.S.)
Centro, Inc. (U.S.)
PulsePoint, Inc. (U.S.)
Outbrain (U.S.)

Market segment by Type, the product can be split into
Desktop Banners
Mobile Banners
Desktop Videos
Mobile Videos

Market segment by Application, split into
Education
Finance
Media & Entertainment
Retail
Travel

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Programmatic Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Desktop Banners
1.4.3 Mobile Banners
1.4.4 Desktop Videos
1.4.5 Mobile Videos
1.5 Market by Application
1.5.1 Global Programmatic Advertising Market Share by Application (2014-2025)
1.5.2 Education
1.5.3 Finance
1.5.4 Media & Entertainment
1.5.5 Retail
1.5.6 Travel
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Programmatic Advertising Market Size
2.2 Programmatic Advertising Growth Trends by Regions
2.2.1 Programmatic Advertising Market Size by Regions (2014-2025)
2.2.2 Programmatic Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Programmatic Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Market Size by Type (2014-2019)
4.2 Global Programmatic Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States Programmatic Advertising Market Size (2014-2019)
5.2 Programmatic Advertising Key Players in United States
5.3 United States Programmatic Advertising Market Size by Type
5.4 United States Programmatic Advertising Market Size by Application

6 Europe
6.1 Europe Programmatic Advertising Market Size (2014-2019)
6.2 Programmatic Advertising Key Players in Europe
6.3 Europe Programmatic Advertising Market Size by Type
6.4 Europe Programmatic Advertising Market Size by Application

7 China
7.1 China Programmatic Advertising Market Size (2014-2019)
7.2 Programmatic Advertising Key Players in China
7.3 China Programmatic Advertising Market Size by Type
7.4 China Programmatic Advertising Market Size by Application

8 Japan
8.1 Japan Programmatic Advertising Market Size (2014-2019)
8.2 Programmatic Advertising Key Players in Japan
8.3 Japan Programmatic Advertising Market Size by Type
8.4 Japan Programmatic Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Market Size (2014-2019)
9.2 Programmatic Advertising Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Market Size by Type
9.4 Southeast Asia Programmatic Advertising Market Size by Application

10 India
10.1 India Programmatic Advertising Market Size (2014-2019)
10.2 Programmatic Advertising Key Players in India
10.3 India Programmatic Advertising Market Size by Type
10.4 India Programmatic Advertising Market Size by Application

11 Central & South America
11.1 Central & South America Programmatic Advertising Market Size (2014-2019)
11.2 Programmatic Advertising Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Market Size by Type
11.4 Central & South America Programmatic Advertising Market Size by Application

12 International Players Profiles
12.1 Rubicon Project (U.S.)
12.1.1 Rubicon Project (U.S.) Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Introduction
12.1.4 Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.1.5 Rubicon Project (U.S.) Recent Development
12.2 Adroll (U.S.)
12.2.1 Adroll (U.S.) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Introduction
12.2.4 Adroll (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.2.5 Adroll (U.S.) Recent Development
12.3 Adobe Marketing Cloud (U.S.)
12.3.1 Adobe Marketing Cloud (U.S.) Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Introduction
12.3.4 Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.3.5 Adobe Marketing Cloud (U.S.) Recent Development
12.4 DoubleClick (U.S.)
12.4.1 DoubleClick (U.S.) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Introduction
12.4.4 DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.4.5 DoubleClick (U.S.) Recent Development
12.5 Choozle (U.S.)
12.5.1 Choozle (U.S.) Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Introduction
12.5.4 Choozle (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.5.5 Choozle (U.S.) Recent Development
12.6 AdReady (U.S.)
12.6.1 AdReady (U.S.) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Introduction
12.6.4 AdReady (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.6.5 AdReady (U.S.) Recent Development
12.7 DataXu (U.S.)
12.7.1 DataXu (U.S.) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Introduction
12.7.4 DataXu (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.7.5 DataXu (U.S.) Recent Development
12.8 Centro, Inc. (U.S.)
12.8.1 Centro, Inc. (U.S.) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Introduction
12.8.4 Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.8.5 Centro, Inc. (U.S.) Recent Development
12.9 PulsePoint, Inc. (U.S.)
12.9.1 PulsePoint, Inc. (U.S.) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Advertising Introduction
12.9.4 PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.9.5 PulsePoint, Inc. (U.S.) Recent Development
12.10 Outbrain (U.S.)
12.10.1 Outbrain (U.S.) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Advertising Introduction
12.10.4 Outbrain (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.10.5 Outbrain (U.S.) Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details