Global Proximity Marketing Market 2020 Research Forecast 2026

Published On: Dec 2019

Format: PDF

Publisher: QY Research

Pages: 92

Report ID: 70641

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
In 2020, the global Proximity Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2026, with a CAGR of xx% during 2020-2026.

This report focuses on the global Proximity Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Proximity Marketing development in United States, Europe and China.

The key players covered in this study
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy

Market segment by Type, the product can be split into
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others

Market segment by Application, split into
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Proximity Marketing status, future forecast, growth opportunity, key market and key players.
To present the Proximity Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Proximity Marketing are as follows:
History Year: 2014-2018
Base Year: 2019
Estimated Year: 2019
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Proximity Marketing Market Size Growth Rate by Type (2015-2026)
1.4.2 Wi-Fi
1.4.3 BLE Beacon
1.4.4 Near Field Communication (NFC)
1.4.5 GPS Geofencing
1.4.6 Others
1.5 Market by Application
1.5.1 Global Proximity Marketing Market Share by Application (2015-2026)
1.5.2 Retail & E-Commerce
1.5.3 Healthcare
1.5.4 Infrastructural
1.5.5 BFSI
1.5.6 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Proximity Marketing Market Size
2.2 Proximity Marketing Growth Trends by Regions
2.2.1 Proximity Marketing Market Size by Regions (2015-2026)
2.2.2 Proximity Marketing Market Share by Regions (2015-2020)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Proximity Marketing Market Size by Manufacturers
3.1.1 Global Proximity Marketing Revenue by Manufacturers (2015-2020)
3.1.2 Global Proximity Marketing Revenue Market Share by Manufacturers (2015-2020)
3.1.3 Global Proximity Marketing Market Concentration Ratio (CR5 and HHI)
3.2 Proximity Marketing Key Players Head office and Area Served
3.3 Key Players Proximity Marketing Product/Solution/Service
3.4 Date of Enter into Proximity Marketing Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Proximity Marketing Market Size by Type (2015-2020)
4.2 Global Proximity Marketing Market Size by Application (2015-2020)

5 United States
5.1 United States Proximity Marketing Market Size (2015-2020)
5.2 Proximity Marketing Key Players in United States
5.3 United States Proximity Marketing Market Size by Type
5.4 United States Proximity Marketing Market Size by Application

6 Europe
6.1 Europe Proximity Marketing Market Size (2015-2020)
6.2 Proximity Marketing Key Players in Europe
6.3 Europe Proximity Marketing Market Size by Type
6.4 Europe Proximity Marketing Market Size by Application

7 China
7.1 China Proximity Marketing Market Size (2015-2020)
7.2 Proximity Marketing Key Players in China
7.3 China Proximity Marketing Market Size by Type
7.4 China Proximity Marketing Market Size by Application

8 Japan
8.1 Japan Proximity Marketing Market Size (2015-2020)
8.2 Proximity Marketing Key Players in Japan
8.3 Japan Proximity Marketing Market Size by Type
8.4 Japan Proximity Marketing Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Proximity Marketing Market Size (2015-2020)
9.2 Proximity Marketing Key Players in Southeast Asia
9.3 Southeast Asia Proximity Marketing Market Size by Type
9.4 Southeast Asia Proximity Marketing Market Size by Application

10 India
10.1 India Proximity Marketing Market Size (2015-2020)
10.2 Proximity Marketing Key Players in India
10.3 India Proximity Marketing Market Size by Type
10.4 India Proximity Marketing Market Size by Application

11 Central & South America
11.1 Central & South America Proximity Marketing Market Size (2015-2020)
11.2 Proximity Marketing Key Players in Central & South America
11.3 Central & South America Proximity Marketing Market Size by Type
11.4 Central & South America Proximity Marketing Market Size by Application

12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Proximity Marketing Introduction
12.1.4 Google Revenue in Proximity Marketing Business (2015-2020)
12.1.5 Google Recent Development
12.2 Microsoft
12.2.1 Microsoft Company Details
12.2.2 Company Description and Business Overview
12.2.3 Proximity Marketing Introduction
12.2.4 Microsoft Revenue in Proximity Marketing Business (2015-2020)
12.2.5 Microsoft Recent Development
12.3 Apple
12.3.1 Apple Company Details
12.3.2 Company Description and Business Overview
12.3.3 Proximity Marketing Introduction
12.3.4 Apple Revenue in Proximity Marketing Business (2015-2020)
12.3.5 Apple Recent Development
12.4 Zebra Technologies
12.4.1 Zebra Technologies Company Details
12.4.2 Company Description and Business Overview
12.4.3 Proximity Marketing Introduction
12.4.4 Zebra Technologies Revenue in Proximity Marketing Business (2015-2020)
12.4.5 Zebra Technologies Recent Development
12.5 Qualcomm
12.5.1 Qualcomm Company Details
12.5.2 Company Description and Business Overview
12.5.3 Proximity Marketing Introduction
12.5.4 Qualcomm Revenue in Proximity Marketing Business (2015-2020)
12.5.5 Qualcomm Recent Development
12.6 Inmarket
12.6.1 Inmarket Company Details
12.6.2 Company Description and Business Overview
12.6.3 Proximity Marketing Introduction
12.6.4 Inmarket Revenue in Proximity Marketing Business (2015-2020)
12.6.5 Inmarket Recent Development
12.7 Swirl Networks
12.7.1 Swirl Networks Company Details
12.7.2 Company Description and Business Overview
12.7.3 Proximity Marketing Introduction
12.7.4 Swirl Networks Revenue in Proximity Marketing Business (2015-2020)
12.7.5 Swirl Networks Recent Development
12.8 Shopkick
12.8.1 Shopkick Company Details
12.8.2 Company Description and Business Overview
12.8.3 Proximity Marketing Introduction
12.8.4 Shopkick Revenue in Proximity Marketing Business (2015-2020)
12.8.5 Shopkick Recent Development
12.9 Estimote
12.9.1 Estimote Company Details
12.9.2 Company Description and Business Overview
12.9.3 Proximity Marketing Introduction
12.9.4 Estimote Revenue in Proximity Marketing Business (2015-2020)
12.9.5 Estimote Recent Development
12.10 Unacast
12.10.1 Unacast Company Details
12.10.2 Company Description and Business Overview
12.10.3 Proximity Marketing Introduction
12.10.4 Unacast Revenue in Proximity Marketing Business (2015-2020)
12.10.5 Unacast Recent Development
12.11 Bluvision
12.12 Roximity
12.13 Proxama
12.14 Scanbuy

13 Market Forecast 2020-2026
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2020-2026)
13.10 Market Size Forecast by Application (2020-2026)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details