Global Real-Time Bidding (RTB) Technology Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 97

Report ID: 17519

Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
In 2018, the global Real-Time Bidding (RTB) Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.

The key players covered in this study
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project

Market segment by Type, the product can be split into
Open
Invited

Market segment by Application, split into
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players.
To present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Real-Time Bidding (RTB) Technology are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (2014-2025)
1.4.2 Open
1.4.3 Invited
1.5 Market by Application
1.5.1 Global Real-Time Bidding (RTB) Technology Market Share by Application (2014-2025)
1.5.2 Media and Entertainment
1.5.3 Games
1.5.4 Retail and E-Commerce
1.5.5 Travel and Luxury
1.5.6 Mobile Apps
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Real-Time Bidding (RTB) Technology Market Size
2.2 Real-Time Bidding (RTB) Technology Growth Trends by Regions
2.2.1 Real-Time Bidding (RTB) Technology Market Size by Regions (2014-2025)
2.2.2 Real-Time Bidding (RTB) Technology Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Real-Time Bidding (RTB) Technology Market Size by Manufacturers
3.1.1 Global Real-Time Bidding (RTB) Technology Revenue by Manufacturers (2014-2019)
3.1.2 Global Real-Time Bidding (RTB) Technology Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio (CR5 and HHI)
3.2 Real-Time Bidding (RTB) Technology Key Players Head office and Area Served
3.3 Key Players Real-Time Bidding (RTB) Technology Product/Solution/Service
3.4 Date of Enter into Real-Time Bidding (RTB) Technology Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019)
4.2 Global Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019)

5 United States
5.1 United States Real-Time Bidding (RTB) Technology Market Size (2014-2019)
5.2 Real-Time Bidding (RTB) Technology Key Players in United States
5.3 United States Real-Time Bidding (RTB) Technology Market Size by Type
5.4 United States Real-Time Bidding (RTB) Technology Market Size by Application

6 Europe
6.1 Europe Real-Time Bidding (RTB) Technology Market Size (2014-2019)
6.2 Real-Time Bidding (RTB) Technology Key Players in Europe
6.3 Europe Real-Time Bidding (RTB) Technology Market Size by Type
6.4 Europe Real-Time Bidding (RTB) Technology Market Size by Application

7 China
7.1 China Real-Time Bidding (RTB) Technology Market Size (2014-2019)
7.2 Real-Time Bidding (RTB) Technology Key Players in China
7.3 China Real-Time Bidding (RTB) Technology Market Size by Type
7.4 China Real-Time Bidding (RTB) Technology Market Size by Application

8 Japan
8.1 Japan Real-Time Bidding (RTB) Technology Market Size (2014-2019)
8.2 Real-Time Bidding (RTB) Technology Key Players in Japan
8.3 Japan Real-Time Bidding (RTB) Technology Market Size by Type
8.4 Japan Real-Time Bidding (RTB) Technology Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Real-Time Bidding (RTB) Technology Market Size (2014-2019)
9.2 Real-Time Bidding (RTB) Technology Key Players in Southeast Asia
9.3 Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Type
9.4 Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Application

10 India
10.1 India Real-Time Bidding (RTB) Technology Market Size (2014-2019)
10.2 Real-Time Bidding (RTB) Technology Key Players in India
10.3 India Real-Time Bidding (RTB) Technology Market Size by Type
10.4 India Real-Time Bidding (RTB) Technology Market Size by Application

11 Central & South America
11.1 Central & South America Real-Time Bidding (RTB) Technology Market Size (2014-2019)
11.2 Real-Time Bidding (RTB) Technology Key Players in Central & South America
11.3 Central & South America Real-Time Bidding (RTB) Technology Market Size by Type
11.4 Central & South America Real-Time Bidding (RTB) Technology Market Size by Application

12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Real-Time Bidding (RTB) Technology Introduction
12.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.1.5 Google Recent Development
12.2 WPP plc
12.2.1 WPP plc Company Details
12.2.2 Company Description and Business Overview
12.2.3 Real-Time Bidding (RTB) Technology Introduction
12.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.2.5 WPP plc Recent Development
12.3 Adobe
12.3.1 Adobe Company Details
12.3.2 Company Description and Business Overview
12.3.3 Real-Time Bidding (RTB) Technology Introduction
12.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.3.5 Adobe Recent Development
12.4 CRITEO ADVERTISING
12.4.1 CRITEO ADVERTISING Company Details
12.4.2 Company Description and Business Overview
12.4.3 Real-Time Bidding (RTB) Technology Introduction
12.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.4.5 CRITEO ADVERTISING Recent Development
12.5 Facebook
12.5.1 Facebook Company Details
12.5.2 Company Description and Business Overview
12.5.3 Real-Time Bidding (RTB) Technology Introduction
12.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.5.5 Facebook Recent Development
12.6 PubMatic
12.6.1 PubMatic Company Details
12.6.2 Company Description and Business Overview
12.6.3 Real-Time Bidding (RTB) Technology Introduction
12.6.4 PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.6.5 PubMatic Recent Development
12.7 Smaato
12.7.1 Smaato Company Details
12.7.2 Company Description and Business Overview
12.7.3 Real-Time Bidding (RTB) Technology Introduction
12.7.4 Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.7.5 Smaato Recent Development
12.8 Yandex
12.8.1 Yandex Company Details
12.8.2 Company Description and Business Overview
12.8.3 Real-Time Bidding (RTB) Technology Introduction
12.8.4 Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.8.5 Yandex Recent Development
12.9 Salesforce
12.9.1 Salesforce Company Details
12.9.2 Company Description and Business Overview
12.9.3 Real-Time Bidding (RTB) Technology Introduction
12.9.4 Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.9.5 Salesforce Recent Development
12.10 Rubicon Project
12.10.1 Rubicon Project Company Details
12.10.2 Company Description and Business Overview
12.10.3 Real-Time Bidding (RTB) Technology Introduction
12.10.4 Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.10.5 Rubicon Project Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details