Global Social Media Advertising Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 104

Report ID: 3834

Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
In 2018, the global Social Media Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Social Media Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Advertising development in United States, Europe and China.

The key players covered in this study
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora

Market segment by Type, the product can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others

Market segment by Application, split into
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Social Media Advertising status, future forecast, growth opportunity, key market and key players.
To present the Social Media Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Social Media Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Social Media Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Search Ads
1.4.3 Mobile Ads
1.4.4 Banner Ads
1.4.5 Classified Ads
1.4.6 Digital Video Ads
1.4.7 Others
1.5 Market by Application
1.5.1 Global Social Media Advertising Market Share by Application (2014-2025)
1.5.2 Retail
1.5.3 Automotive
1.5.4 Entertainment
1.5.5 Financial Services
1.5.6 Telecom
1.5.7 Consumer Goods
1.5.8 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Social Media Advertising Market Size
2.2 Social Media Advertising Growth Trends by Regions
2.2.1 Social Media Advertising Market Size by Regions (2014-2025)
2.2.2 Social Media Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Social Media Advertising Market Size by Manufacturers
3.1.1 Global Social Media Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global Social Media Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Social Media Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Social Media Advertising Key Players Head office and Area Served
3.3 Key Players Social Media Advertising Product/Solution/Service
3.4 Date of Enter into Social Media Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Social Media Advertising Market Size by Type (2014-2019)
4.2 Global Social Media Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States Social Media Advertising Market Size (2014-2019)
5.2 Social Media Advertising Key Players in United States
5.3 United States Social Media Advertising Market Size by Type
5.4 United States Social Media Advertising Market Size by Application

6 Europe
6.1 Europe Social Media Advertising Market Size (2014-2019)
6.2 Social Media Advertising Key Players in Europe
6.3 Europe Social Media Advertising Market Size by Type
6.4 Europe Social Media Advertising Market Size by Application

7 China
7.1 China Social Media Advertising Market Size (2014-2019)
7.2 Social Media Advertising Key Players in China
7.3 China Social Media Advertising Market Size by Type
7.4 China Social Media Advertising Market Size by Application

8 Japan
8.1 Japan Social Media Advertising Market Size (2014-2019)
8.2 Social Media Advertising Key Players in Japan
8.3 Japan Social Media Advertising Market Size by Type
8.4 Japan Social Media Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Social Media Advertising Market Size (2014-2019)
9.2 Social Media Advertising Key Players in Southeast Asia
9.3 Southeast Asia Social Media Advertising Market Size by Type
9.4 Southeast Asia Social Media Advertising Market Size by Application

10 India
10.1 India Social Media Advertising Market Size (2014-2019)
10.2 Social Media Advertising Key Players in India
10.3 India Social Media Advertising Market Size by Type
10.4 India Social Media Advertising Market Size by Application

11 Central & South America
11.1 Central & South America Social Media Advertising Market Size (2014-2019)
11.2 Social Media Advertising Key Players in Central & South America
11.3 Central & South America Social Media Advertising Market Size by Type
11.4 Central & South America Social Media Advertising Market Size by Application

12 International Players Profiles
12.1 Alphabet
12.1.1 Alphabet Company Details
12.1.2 Company Description and Business Overview
12.1.3 Social Media Advertising Introduction
12.1.4 Alphabet Revenue in Social Media Advertising Business (2014-2019)
12.1.5 Alphabet Recent Development
12.2 Facebook
12.2.1 Facebook Company Details
12.2.2 Company Description and Business Overview
12.2.3 Social Media Advertising Introduction
12.2.4 Facebook Revenue in Social Media Advertising Business (2014-2019)
12.2.5 Facebook Recent Development
12.3 Baidu
12.3.1 Baidu Company Details
12.3.2 Company Description and Business Overview
12.3.3 Social Media Advertising Introduction
12.3.4 Baidu Revenue in Social Media Advertising Business (2014-2019)
12.3.5 Baidu Recent Development
12.4 Yahoo! Inc
12.4.1 Yahoo! Inc Company Details
12.4.2 Company Description and Business Overview
12.4.3 Social Media Advertising Introduction
12.4.4 Yahoo! Inc Revenue in Social Media Advertising Business (2014-2019)
12.4.5 Yahoo! Inc Recent Development
12.5 Microsoft
12.5.1 Microsoft Company Details
12.5.2 Company Description and Business Overview
12.5.3 Social Media Advertising Introduction
12.5.4 Microsoft Revenue in Social Media Advertising Business (2014-2019)
12.5.5 Microsoft Recent Development
12.6 Alibaba
12.6.1 Alibaba Company Details
12.6.2 Company Description and Business Overview
12.6.3 Social Media Advertising Introduction
12.6.4 Alibaba Revenue in Social Media Advertising Business (2014-2019)
12.6.5 Alibaba Recent Development
12.7 Tencent
12.7.1 Tencent Company Details
12.7.2 Company Description and Business Overview
12.7.3 Social Media Advertising Introduction
12.7.4 Tencent Revenue in Social Media Advertising Business (2014-2019)
12.7.5 Tencent Recent Development
12.8 Twitter
12.8.1 Twitter Company Details
12.8.2 Company Description and Business Overview
12.8.3 Social Media Advertising Introduction
12.8.4 Twitter Revenue in Social Media Advertising Business (2014-2019)
12.8.5 Twitter Recent Development
12.9 Aol(Verizon Communications)
12.9.1 Aol(Verizon Communications) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Social Media Advertising Introduction
12.9.4 Aol(Verizon Communications) Revenue in Social Media Advertising Business (2014-2019)
12.9.5 Aol(Verizon Communications) Recent Development
12.10 eBay
12.10.1 eBay Company Details
12.10.2 Company Description and Business Overview
12.10.3 Social Media Advertising Introduction
12.10.4 eBay Revenue in Social Media Advertising Business (2014-2019)
12.10.5 eBay Recent Development
12.11 Linkedin
12.12 Amazon
12.13 IAC
12.14 Soho
12.15 Pandora

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details