Global Social Media Analytics Market Size, Status, Research and Forecast 2019-2025

Published On: Jul 2019

Format: PDF

Publisher: QY Research

Pages: 100

Report ID: 17238

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.
In 2018, the global Social Media Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Social Media Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Analytics development in United States, Europe and China.

The key players covered in this study
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US

Market segment by Type, the product can be split into
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other

Market segment by Application, split into
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Social Media Analytics status, future forecast, growth opportunity, key market and key players.
To present the Social Media Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Social Media Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Social Media Analytics Market Size Growth Rate by Type (2014-2025)
1.4.2 Customer Segmentation and Targeting
1.4.3 Multichannel Campaign Management
1.4.4 Competitor Benchmarking
1.4.5 Customer Behavioral Analysis
1.4.6 Marketing Measurement
1.4.7 Other
1.5 Market by Application
1.5.1 Global Social Media Analytics Market Share by Application (2014-2025)
1.5.2 Banking, Financial Services and Insurance (BFSI)
1.5.3 Telecommunications and IT
1.5.4 Retail
1.5.5 Healthcare
1.5.6 Government
1.5.7 Media and Entertainment
1.5.8 Transportation and Logistics
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Social Media Analytics Market Size
2.2 Social Media Analytics Growth Trends by Regions
2.2.1 Social Media Analytics Market Size by Regions (2014-2025)
2.2.2 Social Media Analytics Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Social Media Analytics Market Size by Manufacturers
3.1.1 Global Social Media Analytics Revenue by Manufacturers (2014-2019)
3.1.2 Global Social Media Analytics Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)
3.2 Social Media Analytics Key Players Head office and Area Served
3.3 Key Players Social Media Analytics Product/Solution/Service
3.4 Date of Enter into Social Media Analytics Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Social Media Analytics Market Size by Type (2014-2019)
4.2 Global Social Media Analytics Market Size by Application (2014-2019)

5 United States
5.1 United States Social Media Analytics Market Size (2014-2019)
5.2 Social Media Analytics Key Players in United States
5.3 United States Social Media Analytics Market Size by Type
5.4 United States Social Media Analytics Market Size by Application

6 Europe
6.1 Europe Social Media Analytics Market Size (2014-2019)
6.2 Social Media Analytics Key Players in Europe
6.3 Europe Social Media Analytics Market Size by Type
6.4 Europe Social Media Analytics Market Size by Application

7 China
7.1 China Social Media Analytics Market Size (2014-2019)
7.2 Social Media Analytics Key Players in China
7.3 China Social Media Analytics Market Size by Type
7.4 China Social Media Analytics Market Size by Application

8 Japan
8.1 Japan Social Media Analytics Market Size (2014-2019)
8.2 Social Media Analytics Key Players in Japan
8.3 Japan Social Media Analytics Market Size by Type
8.4 Japan Social Media Analytics Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Social Media Analytics Market Size (2014-2019)
9.2 Social Media Analytics Key Players in Southeast Asia
9.3 Southeast Asia Social Media Analytics Market Size by Type
9.4 Southeast Asia Social Media Analytics Market Size by Application

10 India
10.1 India Social Media Analytics Market Size (2014-2019)
10.2 Social Media Analytics Key Players in India
10.3 India Social Media Analytics Market Size by Type
10.4 India Social Media Analytics Market Size by Application

11 Central & South America
11.1 Central & South America Social Media Analytics Market Size (2014-2019)
11.2 Social Media Analytics Key Players in Central & South America
11.3 Central & South America Social Media Analytics Market Size by Type
11.4 Central & South America Social Media Analytics Market Size by Application

12 International Players Profiles
12.1 IBM
12.1.1 IBM Company Details
12.1.2 Company Description and Business Overview
12.1.3 Social Media Analytics Introduction
12.1.4 IBM Revenue in Social Media Analytics Business (2014-2019)
12.1.5 IBM Recent Development
12.2 Oracle
12.2.1 Oracle Company Details
12.2.2 Company Description and Business Overview
12.2.3 Social Media Analytics Introduction
12.2.4 Oracle Revenue in Social Media Analytics Business (2014-2019)
12.2.5 Oracle Recent Development
12.3 Salesforce
12.3.1 Salesforce Company Details
12.3.2 Company Description and Business Overview
12.3.3 Social Media Analytics Introduction
12.3.4 Salesforce Revenue in Social Media Analytics Business (2014-2019)
12.3.5 Salesforce Recent Development
12.4 Adobe Systems
12.4.1 Adobe Systems Company Details
12.4.2 Company Description and Business Overview
12.4.3 Social Media Analytics Introduction
12.4.4 Adobe Systems Revenue in Social Media Analytics Business (2014-2019)
12.4.5 Adobe Systems Recent Development
12.5 SAS Institute
12.5.1 SAS Institute Company Details
12.5.2 Company Description and Business Overview
12.5.3 Social Media Analytics Introduction
12.5.4 SAS Institute Revenue in Social Media Analytics Business (2014-2019)
12.5.5 SAS Institute Recent Development
12.6 Clarabridge
12.6.1 Clarabridge Company Details
12.6.2 Company Description and Business Overview
12.6.3 Social Media Analytics Introduction
12.6.4 Clarabridge Revenue in Social Media Analytics Business (2014-2019)
12.6.5 Clarabridge Recent Development
12.7 Netbase Solutions
12.7.1 Netbase Solutions Company Details
12.7.2 Company Description and Business Overview
12.7.3 Social Media Analytics Introduction
12.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2014-2019)
12.7.5 Netbase Solutions Recent Development
12.8 Brandwatch
12.8.1 Brandwatch Company Details
12.8.2 Company Description and Business Overview
12.8.3 Social Media Analytics Introduction
12.8.4 Brandwatch Revenue in Social Media Analytics Business (2014-2019)
12.8.5 Brandwatch Recent Development
12.9 Talkwalker
12.9.1 Talkwalker Company Details
12.9.2 Company Description and Business Overview
12.9.3 Social Media Analytics Introduction
12.9.4 Talkwalker Revenue in Social Media Analytics Business (2014-2019)
12.9.5 Talkwalker Recent Development
12.10 GoodData
12.10.1 GoodData Company Details
12.10.2 Company Description and Business Overview
12.10.3 Social Media Analytics Introduction
12.10.4 GoodData Revenue in Social Media Analytics Business (2014-2019)
12.10.5 GoodData Recent Development
12.11 Crimson Hexagon
12.12 Simply Measured
12.13 Sysomos
12.14 Digimind
12.15 Unmetric
12.16 Cision US

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details